Video storytelling is a boon for brands as visuals elicit emotions and influence consumers' decision-making. It can also help brands establish themselves as industry thought leaders, giving them an edge over their competitors
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Amid the global recession and inflation, the GoI focuses on multi-sector growth in the preliminary budget meetings, Let’s see what’s in the platter for Advertising & Marketing Sector
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There are five Mar-tech solutions that can help your brand stay ahead, along with examples specific to the Indian market and real-life examples of Indian brands utilising these solutions
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While marketing, brands are still facing the same problems of audience overlap, low conversion rate, frequent changes in ad strategies, ad sets and audience sets, scaling campaigns without noticing the impact on other metrics, etc
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Over the years, brands have evolved the marketing space by changing the process and introducing innovative ideas. Here are some of those trends which are expected to grow in 2023
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Brands aren't afraid to go all out when it comes to designing and innovating fascinating and attention-grabbing films. There's an underlying rivalry among brands to create the year's largest, most imaginative standout campaign
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The year 2022 has been a catalyst for the creators and the brands who invested in them. With increase in the social media traffic, the creators gained a strong foothold in the market
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A brand narrative uses a story to connect the brand with consumers, with an emphasis on connecting the brand's values to those of the target audience
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