Havas Broadens B2B Influence With Ledger Bennett Acquisition
Havas reveals the acquisition of Ledger Bennett, bolstering its strengths in the rapidly expanding B2B sector in the UK and globally. The newly acquired entity will be rebranded as 'Ledger Bennett, a Havas Company' and become an integral part of Havas Media Network.
Ledger Bennett currently operates in EMEA, APAC and North America, catering to clients in the B2B sector, spanning industries such as industrial, technology, and services, including names like GE Digital and LinkedIn.
Yannick Bolloré, Chairman and Global CEO, Havas said, “We are excited to welcome Andrea, the Ledger Bennett team and its impressive list of clients into our Havas family. Bringing together marketing, sales, customer and product teams under the goal of maximising customer lifetime value is going to be critical for the best brands in the next five years. Ledger Bennett brings a go-to-market solution to our Village that perfectly supports our One Havas strategy. The growth of B2B marketing continues to accelerate and will be important for B2B brands as well as B2C brands with B2B potential.”
The acquisition represents Havas' ongoing efforts to broaden its service portfolio, positioning itself to effectively meet the increasing digital and data needs of clients during their transition towards a more customer-centric approach.
Patrick Affleck, CEO, Havas Media Network UK & Ireland and Andrea Glenn, CEO, Ledger Bennett, a Havas Company
Patrick Affleck, CEO, Havas Media Network UK & Ireland stated, “B2B marketing is ripe for disruption and Ledger Bennett are genuine disruptors within this space. Its ‘Forever Customer’ proposition, which focuses on creating lifetime value is both unique and differentiating and will bring further sophistication to our existing B2B offering. Andrea has done an incredible job at turning Ledger Bennett into a fast-growing business with immediate expansion potential and a compelling highly scalable solution. Importantly, Ledger Bennett is trusted by some of the world’s most ambitious, progressive and sophisticated global businesses, and I’m excited about what we can further build and achieve together.”
Ledger Bennett's integration into Havas enhances B2B capabilities, addressing the rising demands and budgets in B2B marketing. With a comprehensive offering, it aligns with Havas Village London agencies and looks to leverage existing Havas Village capabilities for B2B purposes, including CX and ecommerce.
Andrea Glenn, CEO, Ledger Bennett, a Havas company commented, “When we started this process, we wanted to disrupt B2B marketing. Our conversations with Havas have been energising and there’s a palpable ambitious appetite to scale B2B within Havas Media Network and throughout Havas. That’s convinced us Havas would be a great place to accelerate our growth with a combined offering of progressive B2B capabilities from Ledger Bennett and B2C firepower from Havas.”
Starting in March 2024, the London-based team of Ledger Bennett will transition to Havas Village London. The agency will be led by CEO Andrea Glenn, reporting to Patrick Affleck, CEO of Havas Media Network UK and Ireland.
