The Advertising Club Unveils New Campaign For ABBY Awards Powered By One Show 2024
The Advertising Club (TAC) aims to boost its standing in the global advertising arena with a new campaign for the upcoming ABBY Awards powered by One Show 2024. Positioned as a pinnacle of advertising excellence, the campaign emphasises industry unity and collective contributions to shape its future.
Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, ABBY Awards powered by One Show 2024 and Managing Committee Member, The Advertising Club, said, “At The Advertising Club, we are committed to bringing forward and honouring the masterpieces and the masterminds. The ABBY Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”
Alok Lall, Executive Director, McCann Worldgroup India, further added, “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The ABBY Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry's trajectory.”
The Abby Awards, the creative award show in India is industry-administered and backed by The One Show. Achievements at Abby Awards 2024, powered by One Show carry substantial influence, often succeeding at global platforms like Cannes Lions and D&AD. The jury, representing the global creative elite ensures a meticulous and unbiased selection process, endorsed by The One Show.
The Advertising Club extends a warm invitation to industry participants to engage actively in this celebration of creativity, innovation and excellence. Scheduled to take place on May 29th, 30th and 31st, 2024, as part of Goafest at Grand Hyatt, Bambolim, Goa, the ABBY Awards powered by One Show 2024 will showcase outstanding achievements from the South Asia region encompassing India, Sri Lanka, Nepal, Bangladesh and Pakistan.
