Pepsi's 'Yeh Dil Maange More' Campaign Returns With Ranveer Singh For 125th Anniversary In India

Celebrating its 125th anniversary in India, Pepsi introduces a new global brand look blending rich heritage with modern vision. The brand, at the forefront of pop culture, unveils the 'Yeh Dil Maange More' campaign with brand ambassador Ranveer Singh, marking both a quasquicentennial milestone and a leap into the next era.

Since its inception, Pepsi has become a global consumer brand, rooted in pop culture and enjoyment. The 'Yeh Dil Maange More' campaign reflects a timeless sentiment that is more relevant today than ever before with this generation challenging conventions; agitating the status quo by breaking age-old societal norms and redefining what success and happiness mean to them. Be it their nonchalant attitude towards societal judgements, carving out a path to follow their passions, or even their audacious dance moves on reels, this generation lives life on their own terms and Pepsi is here for it.

Speaking on ‘Yeh Dil Maange More’, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, commented, “Yeh Dil Maange More is more than a campaign; it's a cultural phenomenon etched in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savour the taste of this timeless sentiment and embrace the exciting evolution that lies ahead. Ranveer Singh is the perfect ambassador to lead the charge, this iconic campaign celebrating our enduring connection with India and paying homage to the timeless pursuit of 'more'. Through 'Yeh Dil Maange More', we aim to honour the youth of India who relentlessly strive for greater aspirations, encouraging them to heed their heart's desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”

With compelling storytelling and Singh's energy, Pepsi motivates individuals to believe in their heart's desires and embrace limitless opportunities. The TVC celebrates the unbridled strength of following one's unique path, trusting instincts and challenging conventions to pursue 'More'. It urges the youth to embrace dreams and aim for the extraordinary emphasising that in a world full of possibilities, settling for less is never an option.

Commencing with a universal truth about the clash between personal passions and societal expectations, the TVC featuring Singh inspires young individuals to overcome hesitations and embrace their fervour, enthusiasm and distinctive qualities. The film serves as a rallying cry for the youth, encouraging them to defy societal norms and revel in their passion, spirit and uniqueness. Despite life's challenges, the TVC challenges the youth to ignore external noise and heed the voice of their heart—the one that urges them to pursue what truly matters. The culmination is a resounding 'Yeh Dil Maange More,' marking a rebellious celebration of individuality.

Commenting on the new campaign, Actor Ranveer Singh said, “Being a part of Yeh Dil Maange More is a professional milestone for me. It’s a journey to my roots, to the time when I, like many others, grew up against the backdrop of this iconic campaign. I vividly remember being struck by its energy, its vibe, and its call for 'more.' Today, to have the opportunity to not only recreate but redefine this legendary campaign in a way that resonates with me, and the pulse of today's generation is truly exhilarating. It's not just about reliving the past; it's about giving it a contemporary twist, staying true to the spirit of 'more,' and celebrating the timeless essence that has inspired us all."

The campaign and TVC will receive extensive exposure across TV, digital, outdoor and social media through a comprehensive 360-degree campaign. The new Pepsi brand identity is now available on shelves in single/multi-serve packs at both modern and traditional retail outlets, as well as on leading ecommerce platforms.