Ranbir Kapoor, Rashmika Mandanna Bring Refreshing Vibes In 7UP's Summer Campaign
7UP's new campaign featuring brand ambassador, Ranbir Kapoor and Rashmika Mandanna embodies the spirit of 'Super Duper Refresher'. The brand films emphasise 7UP as the go-to choice for a refreshing summer escape.
The films aim to capture the essence of a refreshing break, with each sip offering an extraordinary burst of revitalisation. Infusing playfulness, 7UP aims to forge a stronger bond with its audience, positioning itself as the top choice for ultimate refreshment.
Speaking on the film, Shailja Joshi, Category Lead, Cola & Flavors, PepsiCo India, said, “Refreshment is the number 1 category driver in clear category, and we are committed to building 7UP as the ultimate refreshment partner for our consumers on every occasion. The campaign is a fresh take to highlight the refreshment that is packed in a 7UP. Our brand ambassadors, Rashmika Mandanna and Ranbir Kapoor, embody this essence with their infectious energy, perfectly complementing the brand. Through two different films with quirky narratives, we aim to captivate our diverse audience across India, ensuring they feel as refreshed and rejuvenated as we do and make 7UP their go-to beverage this season.”
In the opening scene of the first film, Kapoor, dressed in eccentric attire, stands amidst stacks of 7UP bottles, energetically shouting 'Khandala Waterfall' to grab attention. Witnessing this, Mandanna questions the absurdity. Kapoor confidently retrieves a chilled 7UP bottle, suggesting it as an instant refreshment. Mandanna takes a sip and the hyperbolic portrayal of the Khandala waterfall refreshes her, reaffirming 7UP's status as the ultimate 'Super-Duper Refresher'.
Commenting on the campaign, brand ambassador Ranbir Kapoor said, “Being part of 7UP's new campaign films was truly exciting for me. I hope the audiences enjoy the new films as much as we enjoyed shooting them. Here’s bringing in the summer with a much-needed burst of super-duper refreshment with 7UP."
In another scene set in a scorching desert, Mandanna's broken-down car leaves her exhausted by the heat until Kapoor arrives, humorously referring to the desert as 'Goa Beach.' Sceptical, Mandanna questions him, but he offers a chilled 7UP, promising that a sip will transport her to the beach. Upon indulging, Mandanna is once again pleasantly surprised and refreshed.
Speaking on the campaign, brand ambassador Rashmika Mandanna, said, “Shooting for 7UP films is always a breath of fresh air and pure excitement. After working with Ranbir on Animal, it was great collaborating with him again and the energy is fantastic with him on set. These two films, having high summer relevance, took the experience to a whole new level of fun. I'm eager for my fans to witness the refreshing magic on screen, inspiring them to grab a 7UP for their own refreshing experience."
The campaign will be promoted extensively across television, digital platforms, outdoor spaces and social media as part of a comprehensive 360-degree campaign.
