PR & Corp Comm Hires & Promotions: Bumble India, Adfactors PR
Samarpita Samaddar Calls It A Day At Bumble India
After a tenure of nearly four years at Bumble India, Samarpita Samaddar, who served as the Communication Director for India and Southeast Asia, has decided to transition to new opportunities. During her time at the dating app, she was the spokesperson across all media channels. Samaddar shared this career update via her LinkedIn profile.
Her post reads, “From spearheading India’s communications strategy, crafting clutter-breaking campaigns and narratives, challenging outdated societal taboos and traditional norms around dating in a culturally nuanced country like India to leading industry-first, award-winning digital safety campaigns; facilitating a shift in Indian media that now regularly and extensively covers dating & relationships to leading strategic regional campaigns in India; diving into and learning so much about new markets in APAC, Southeast Asia to building advocacy around women’s safety, online abuse and healthy queer relationships, in partnership with some of the incredible non-profit organisations in the country, and then, firefighting to tackle national crises—these past years have been life-changing and mind-altering in so many ways!”
Prior to her role at Bumble, Samaddar served as the head of PR at Zee Studios. With a career spanning over 12 years, she has gained experience at Eros International, MSL Group, and India Foundation for the Arts.
Adfactors PR Appoints Shubhreet Kaur As Vice President – Integration
Shubhreet Kaur has commenced a fresh chapter with Adfactors PR. Recognised for her background in journalism, television hosting, and holistic communications, Kaur has assumed the role of Vice President - Integration at Adfactors PR.
This significant appointment highlights Adfactors' dedication to augmenting its integrated communications proficiency and reinforcing its standing as a dominant force within the sector.
With over 19 years of extensive experience spanning news, television, production, PR, creative strategy, and influencer marketing, Kaur brings a wealth of expertise that adds significant value to Adfactors' diverse clientele. Her multifaceted background, including her previous role at Hill & Knowlton, has equipped her with the skills to navigate the complex realm of communications effectively, making her an ideal fit for her new position at Adfactors.
In addition to her professional achievements, Kaur exemplifies versatility as a full-time VP, part-time influencer, and devoted mother to her daughters, Karma and Nirvana. When not engaged in work or digital activities, she pursues her passions for content creation, collecting tin boxes, and the art of decluttering.
