DHL Express Renews Mumbai Indians Partnership For IPL

DHL Express expands its backing for the Mumbai Indians by launching the environmental initiative 'Six for a Cause',

DHL Express extends its collaboration with the Mumbai Indians, marking the fourth successive year. Upholding its role as the principal sponsor and official logistics service provider, DHL Express reinforces its dedication to aiding the Mumbai Indians in their cricket pursuits.

Emphasising the longstanding cricket partnership, R S Subramanian, Senior Vice President South Asia, DHL Express stated, "DHL Express is proud to continue the partnership with Mumbai Indians for the fourth year now. Mumbai Indians’ approach aligns well with DHL’s core values of delivering excellence with speed, passion, teamwork, and a can-do attitude. Our partnership with the Mumbai Indians reflects our commitment to being the team behind the team, delivering success on the cricket field and in the business world.” 

Entering its fourth year, the partnership sees the revival of the 'Six for a Cause' campaign. This season, DHL Express commits to planting six trees for every six hit by the Mumbai Indians during the IPL season, demonstrating its commitment to environmental conservation. The initiative is carried out through partnerships with GoGreen NGOs - SankalpTaru Foundation & Sashakt Foundation.

Sandeep Juneja, Vice President, Sales and Marketing, DHL Express India, highlighted the convergence of sports and entertainment in T20 cricket in India. He said, “Globally, DHL Express sponsors a wide range of sports, showcasing our ability to connect with audiences and highlighting our commitment as the team behind the teams. In India, we're excited to engage with fans through a sport that unites the nation - cricket. Being five-time winners with unrivalled popularity and with an eye for excellence, Mumbai Indians perfectly embody DHL's commitment to delivering success. The extension of our partnership for the fourth year, is a testament to the ‘hat-trick’ we have achieved over the last three years.”

DHL Express broadens its backing for the Mumbai Indians, joining forces with MI Cape Town and the Mumbai Indians Women's Team in 2024. Additionally, the brand will engage customers and fans through campaigns like ThatsMyGame, Thoda Love Thoda Roast, Ghar se Celebration and tri-city meet and greets in Ahmedabad, Chennai and Delhi.