LS Digital Partners With Kaizzen For PR & Communications Mandate

Kaizzen has secured the PR and communications responsibility from LS Digital, following a rigorous selection process involving multiple agencies. Kaizzen's role encompasses steering LS Digital's communication strategy, managing media relations, and safeguarding corporate reputation. Leveraging strategic initiatives and tailored campaigns, Kaizzen aims to boost LS Digital's presence in pivotal markets and reinforce the company's ambitious expansion strategies.

LS Digital remains steadfast in its mission to redefine the digital landscape by anchoring digital marketing transformation (DMT) at the core of its brand identity. The company operates through specialised business units, including Langoor, specialising in CX & Web 3.0 services, f1studioz, dedicated to UI/UX solutions, and Social Panga, a digital-first creative agency. With a vision to foster innovation and set new benchmarks in digital marketing, LS Digital is guided by the mantra #ChallengeTheNow. This ethos drives the company to pioneer industry-leading solutions today, shaping the future landscape of global business.

Speaking on the partnership, Anshuman Misra, SVP - Strategic Partnerships, Marketing & PR, LS Digital mentioned, "LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses.  As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation."

On this collaboration, Misra further said, “In this new era of digital innovation and transformation, joining forces with the young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspiring change and shaping the future by transforming businesses digitally.”

Nikhil Pavithran, Group President, Kaizzen, stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital's forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister's Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues."