Flipkart's Billboard Activation Adds Brand Banter To IPL Advertising
During the IPL season, Flipkart unveils a nationwide large TV billboard activation, conceptualised by 22feet Tribal Worldwide, to enhance fans' viewing experience with playful interactions and brand banter.
Pratik Shetty, Head - Marketing & Media, Flipkart said, “Cricket is like a religion in India, and every year in the months of March and April, the cricket fever is at its peak. It's the one thing that unites people across India and is watched by families together. We wanted to elevate the viewing experience by showcasing our selection of Big TVs on Flipkart. So, we decided to reach out to our customers in a unique way where we partnered with brands and took the banter to billboards with a single message, you’re welcome partner, your ads for which you have worked very hard this season will be more impactful when viewed on our Big TVs.”
Through its large TV activation, Flipkart teams up with brands such as RuPay, Acko, Boat, Pedigree and MPL for playful interactions.
Vishnu Srivatsav, National Creative Head, 22feet Tribal Worldwide said, “When it comes to IPL-related advertising, everyone talks cricket. We felt there was at least one more topic to speak about during this IPL, the ads. We realised that bigger TVs mean a great cricket viewing experience, but hey, it also means bigger ads. We were fortunate that some of the best brands advertising during the IPL were open to collaborating and got involved in the banter.”
The dialogue initiated with billboards displaying 'You're Welcome' to acknowledge the brands for enhancing their ads on Flipkart's large TVs, with the brands responding with their catchy versions of 'Thanks Flipkart'.
