BW Marketing World speaks to Sushant Dash, CEO, Tata Starbucks India who spilt the beans (quite literally) about aligning the brand’s overall marketing strategy with its brand values, online being the fourth place for selling experiences to its customers, its strategy for raking in new customers, brand collaborations and more
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The campaign has been conceptualised by Leo Burnett
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Sebi assured the Bombay High Court that no action on Subhash Chandra of Essel Group will be taken till April 30, 2024 over the Zee funds case, extending the previous relief
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The next frontier involves integrating AI with VR to create even more personalised and adaptive experiences, making every virtual interaction unique to the individual user, writes Rishi Sharma
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The brand's 'Election' ad film leverages the searing heat of polls to showcase its air coolers as the perfect respite for consumers
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The campaign, 'Fashion on Amazon, Har Pal Fashionable' highlights the convenience and wide selection that make Amazon the one-stop fashion destination
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Women leaders with their flexible and adjustable approach work on new technologies and platforms and frame out strategies with their teams, writes Nitisha Agarwal
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The other jurors from India include Ogilvy's Hephzibah Pathak, DDB Mudra's Rahul Mathew, FCB's Anusheela Saha, Havas Worldwide's Anupama Ramaswamy and more
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