Cleartrip's New Campaign Featuring Dhoni Promises Hassle-free Travelling
Cleartrip's new brand ambassador and cricketer, Mahendra Singh Dhoni made his debut appearance in the brand's latest ad film. Portraying three characters - a pilot, a darbaan and a traveller, Dhoni encourages first-time users to choose Cleartrip for exclusive offers and unmatched flexibility on flights, hotels and buses, all under the brand's commitment to excellence known as 'ClearChoice'. The introduction to a fresh audience comes just before the onset of the summer travel rush.
Mahendra Singh Dhoni, Cleartrip Brand Ambassador said, “Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like - fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to confidently go on a journey of their dreams.”
The film reflects Cleartrip's vision of expanding its market reach and reaching a broader demographic. It familiarises viewers with the brand's value proposition by presenting relatable scenarios that resonate with all types of travellers. The campaign focuses on addressing common traveller concerns, particularly regarding last-minute cancellations and changes. In his characteristic style, Dhoni assures users that with Cleartrip, booking journeys is hassle-free and adaptable.
Prahlad Krishnamurthi, Chief Business Officer, Cleartrip said, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”
A unique aspect of the campaign messaging is Cleartrip's statement that new customers are fortunate if they haven't yet utilised their services. This quirky and provocative approach implies luck in not selecting their service, reflecting Cleartrip's trademark disruptive marketing strategy.
