IPL Season Sees Influx With 73 New Brands Advertise In First 15 Matches: Report
During the initial 15 matches of the ongoing Indian Premier League (IPL) season, there has been a 26 per cent rise in the number of advertisers on television in comparison to the previous season. TAM Sports approximates that advertising volumes have also experienced a slight 1 per cent increase compared to the ad volumes during the first 15 matches of the previous season.
In the first 15 matches of IPL 17, the number of advertisers surpassed 50, as opposed to over 40 in the first 15 matches of the preceding season. Additionally, there has been a surge of 63 per cent in the number of advertised categories, exceeding 50 in this IPL season.
Throughout all 15 matches of IPL 17, gaming emerged as the most advertised category on TV, commanding a 19 per cent share of the ad volumes. Pan masala, smartphones, food products and securities or sharebroking were among the top five categories with advertising presence during these T20 matches. Together, these top five categories accounted for 52 per cent of the ad volumes.
Sports Technologies (Dream11), Parle Products, Playgames 24*7, Vishnu Packaging and KP Pan Foods were the leading advertisers in terms of ad volume share during the initial 15 matches of the current T20 tournament season. These top five advertisers collectively accounted for a 37 per cent share of ad volumes during these matches in IPL 17. Additionally, it was observed that 36 new categories and 73 new brands entered the advertising arena during the first 15 matches of the IPL.
