Articles for Digital

The Phoenix Has Risen & Is Here to Stay

Lucky to have seen the early era of digital video through VCRs to seeing it today as a streaming service, it died and has risen from the ashes and this time it is not going anywhere because the use cases are so many

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How Tech Is Revolutionising Traditional Investment Products

Traditional investing patterns have changed dramatically as a result of the advent of technology and the rapid rise of fintech firms

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Current Trends In The Digital Marketing Industry

It is crucial for a business functioning in a booming industry to be mindful of the market trends and demands

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Flipkart & Moj Collaborate For Video & Live Commerce

This collaboration will enable Flipkart to engage the next 200 million new-to-e-commerce customers via short-form content. Meanwhile, Moj users will be able to discover and shop from Flipkart directly

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Snapchat Hits The 100M Users Milestone In India

We have made significant investments to localise the Snapchat experience for the Indian community- Evan Spiegel

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Customer-Brand Engagement Ramps Up During Festives On Social Media

A recent analysis of Twitter interactions in India highlights what customers want during Diwali and how marketers may participate in the festivities

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Despite Digital Revolution, Cash Driven India Is Here To Stay

We are in the middle of a digital revolution, a digital transformation, and digital innovation. With everything going online, it is expected that physical cash will cease to exist. However, India paints a different picture

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Amazon Prime Music Launches In Hindi

Hindi is currently the most streamed music language on Amazon Prime Music

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