Articles for Digital

OTT's Code For Marketing During The Great Indian Festival Time

Preparations by the OTT players are in full swing for the festive quarter, clenching on to their fan base for future months as well

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Micro Video Strategy

Micro video strategy has been the new frontier for creative marketing, and here’s why it’s gaining more popularity

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Phonepe Drops Old Lawsuit To File A New Against PostPe

PhonePe had alleged violation of trademark and filed a lawsuit against PostPe

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Five Trends Impacting E-commerce Marketing Strategies

To improve the shopping experience and build a long-lasting relationship with customers, companies need to keep themselves updated with the trending marketing strategies

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Centre Defends IT Rule In HC Requiring Whatsapp To Trace The Message Originator

Centre claims it has the authority to intervene under the IT Rules in 'legitimate state interests' such as national security and women's and children's protection

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Google To Invest USD 50 Million In Meesho

Google aims to build a single digital ecosystem for 100 million small businesses and hire the best talent in the industry

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Twitter Acquires Group Chat App Sphere

The group chat app announced the purchase announcement in a blog post

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Netflix Adds 4.4 Million New Subscribers In Q3FY21

The company has added 2.2 million new subscribers from APAC, alone. With this, the revenue has shot up by 16 per cent and has reached USD 7.5 billion

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