Focus on persuasion works well for the GenZ, leading to the success of digital video ads
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Dixit expounds the myriad online trends and patterns that have evolved during the past months and are here to stay
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Lomotif endeavours to delight Indian users with local music and content, along with a curation of international creators and influencers
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You say programmatic we hear pragmatic- today, tomorrow and the day after of digital video
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As OTT becomes mainstream in media, here’s an exploration of the impact of OTT on people, content and culture. Especially in a country synonymous with storytelling and clearly defined pop-culture tropes, we dive into the key shift that OTT has made in an already thriving content universe
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The rise of homegrown short-video platforms is not only leading to more relevant, engaging content for consumers but also offering great opportunities for marketers to target their audiences sharply and effectively
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The multi-dimensional and diverse nature of digital videos is enabling all forms of content to thrive and survive
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Hungama’s model is built on three category pillars- video, music and gaming
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