Amazon Prime Music Launches In Hindi
Amazon Prime Music has launched its app in Hindi in response to consumer demand.
According to the platform, Hindi is currently the most streamed music language on Amazon Prime Music, and podcast consumption is slowly transitioning to Hindi, with a 4X rise in consumption since April of this year, which is why the app has decided to add Hindi.
The platform further informed that the Prime subscribers who prefer Hindi text will get access to 75 million songs, ad-free and over 10 million podcast episodes, unlimited offline downloads, and much more. They may now listen to chart-topping songs from the film Shershaah as well as popular Hindi podcasts like Kaatil Doctor, Akbar Birbal Stories, Paisa Vaisa, Khooni, and many others for free. Customers can now purchase, view, and navigate through their favourite playlists in Hindi, following the Hindi interface for Amazon.in and Prime Video.
Commenting on the launch, Sahas Malhotra, Director, Amazon Prime Music said, “We are committed to provide the most personalized user experience and Hindi being the most streamed language on Amazon Prime Music makes this launch more special. As our Prime member base grew in India and customers started to enjoy the Hindi experience on Prime Shopping and Prime Video apps, we started hearing more and more customers requesting to access the Prime Music app in Hindi as well. This inspired us to start working to customize the experience for our users so that they can enjoy listening to music and podcasts in the language of their choice. After all, customers are at the core of everything we do at Amazon Prime Music.”
The Hindi interface will be available for Android users and will be rolled out on other devices as well.
