Snapchat Hits The 100M Users Milestone In India
Snap's co-founder and CEO Evan Spiegel have announced that the firm has hit a milestone of 100 million monthly Snapchatters in India, as well as highlighting the Snap team's constant localisation efforts and innovations in the country.
“We have made significant investments to localise the Snapchat experience for the Indian community. We have added culturally relevant content, developed highly active and creative local creator communities, and invested in local products, marketing initiatives, and language support,” said Evan Spiegel, Co-founder, Snap Inc.
“Following these efforts to bring a localised experience to Indian Snapchatters, we now reach 100 million Snapchatters monthly in India. We will continue to anchor our efforts around celebrating local culture and talent while empowering, growing, and providing resources for our community of Indian creators.”
Bobby Murphy, Snap Co-Founder and Chief Technology Officer highlighted the importance of Augmented Reality (AR) experiences on Snapchat that have helped the company engage with partners, creators, and Snapchatters around the country, “Augmented reality is at the core of Snapchat’s offerings in India. Our efforts to stay culturally relevant and offer unique AR experiences have resonated with 100 million Indian Snapchatters. We have worked towards empowering students and youth with essential AR Skills through workshops and lensathons,” said Bobby Murphy.
“We aim to partner with more local creators in India to grow the number of incredible experiences available to Snapchatters. At Snap, our intent is to make AR more accessible, useful and practical than ever before.”
