The Supreme Court of India has mandated that all advertisers must submit a Self-Declaration Certificate before publishing or broadcasting any ad
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The platform's new regulations, announced on 3 June, respond to demands for enhanced safeguards against inappropriate content
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This requires users to pause and view an ad for a set period before continuing to scroll
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The integration of analytics into influencer marketing transforms guesswork into strategy, enabling brands to launch campaigns that are not only creative and compelling but also grounded in data-driven insights, writes Sahil Chopra
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These IAMAI members have expressed their opposition to the industry body's submission of the draft Digital Competition Bill, urging the Ministry of Corporate Affairs to proceed with ex-ante regulations
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This is due to Temu's user numbers surpassing a critical threshold
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In the fast-paced realm of marketing and public relations, unexpected collaborations often ignite intrigue and excitement. Some brands tend to go overboard and struggle to execute gimmick marketing effectively, resulting in their efforts being perceived as in bad taste
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Leo Burnett retains 'Creative Agency of the Year' title, FCB clinches metals across categories, Ducktape Studios wins Grand Prix and Golds fon day 3 of Goafest
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