On 4 June, 2024, Anupam Mittal, Founder and CEO, People Group and Shaadi.com, criticised the Ministry of Information and Broadcasting (MIB) for mandating Self-Declaration Certificates for all advertisers and advertising agencies.
He expressed his concerns on X (formerly Twitter), questioning how digital advertisers producing hundreds of ads each month would comply with this rule.
Mittal also argued that this regulation would harm the industry's global digital competitiveness by increasing costs and slowing down operations. However, netizens had varied reactions to his tweet.
While one user agreed with Mittal's perspective, others argued that such a measure is necessary to balance the millions of misleading ads and protect their victims.
The Self-Declaration Certificate mandate will take effect on 18 June, 2024. For TV and radio advertisements, advertisers must submit the certificate on the MIB’s Broadcast Seva Portal. For print and digital media advertisements, certificates should be submitted on the Press Council of India's portal.
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