Twitter Reveals Insights On Finance, Fandom, Founders
To empower brands to understand what's top of mind for consumers and anticipate the next seismic cultural shift, Twitter analysed billions of tweets over a two-year period to find three must-know trends that will drive culture and reveal the underlying shifts in power, shaping where consumers are headed next.
The 2022 Twitter Trends India report, based on analysis of billions of tweets from January 2020 to December 2021, found the three biggest movements emerging to the top of conversation:
Finance Goes Social- As people discuss and dive deeper into finance, related conversations have gone up by 62 per cent. Communities of experts and everyday people are joining forces to share knowledge, sparking a 185 per cent increase in financial literacy discussions. Conversations about money have evolved, and concepts like decentralised finance and digital assets have entered pop culture, with NFT + Bollywood, bollycoin, and beyond life emerging as topics to watch out for.
Fan-built Worlds- As fan clubs take charge of the conversation to create worlds they want to be a part of, discussions around fandom have gone up by 47 per cent. People are taking ownership of passions like #CricketTwitter (+55 per cent), building complex worlds like #DCFanDome (+35 per cent), and engaging with diverse entertainment conversations like Kollywood (+14) as they converge on Twitter to find their tribe.
Entrepreneurship Hits Peak Culture-. #StartUp Twitter is growing, and there’s been a 22 per cent increase in discussions around entrepreneurship. Personal brands are being developed by founders, while popular references such as # SharkTankIndiaMemes and # PeakBengaluru add humour and fun to the conversation.What’s inspiring is to see a 40 per cent increase in women joining the conversation, with the talk around female entrepreneurship going up by a whopping 269 per cent — a clear indicator of the narrowing gender gap in the workforce.
Commenting on the Twitter Trends Report, Preetha Athrey, Director – Global Business Marketing, Twitter APAC, saYS, "People on Twitter are influential, receptive, and drive results like nowhere else, and Tweets give us signals where the culture is headed or what could be the next big Ah! movements that are shaped by public conversation. Twitter, as a driver of both trends and real-world change, has evolved as a service that not only provides people a space to connect but a window into culture."
He addS, "The Twitter Trends Report captures the themes and interests that are shaping consumer behaviour in the Indian market and outlines top trends for brands to lean into to become a part of conversations that are happening right now and will continue to grow."
