Articles for Brand Stories

Zydus Wellness To Take Over Naturell India

The transaction is proposed to be funded by cash. It is expected to be EPS accretive for Zydus Wellness from the very next year post-acquisition

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A. O. Smith Completes Pureit's Acquisition

Pureit operates in India, Bangladesh, Sri Lanka, Vietnam, and Mexico

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Spice Money Unveils Festive Campaign To Empower Rural Adhikaris
Spice Money Unveils Festive Campaign To Empower Rural Adhikaris

Spice Money’s vision of accessible and secure digital transactions, aligned with NPCI Bharat BillPay, the campaign focuses on educating and engaging rural communities

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Festive FOMO: Psychology Behind Balancing Urgency With Value
Festive FOMO: Psychology Behind Balancing Urgency With Value

Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts

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Amit Kumar Resigns As Managing Director & CEO Of OLX India

His resignation will take effect on 31 January 2025, as he seeks new opportunities

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Yogesh Darji Takes Over As MD Of HDFC Securities

In this role, Darji will steer HSIL's expansion in the global financial services arena from GIFT City

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Founder Of BPL Group TP Gopalan Nambiar Passes Away

Under Nambiar's leadership, BPL emerged as a major player in the consumer electronics sector, expanding its reach into batteries, telecommunication equipment, packaging, electronic devices, and medical equipment

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Partha Pratim Sengupta Takes Charge As MD & CEO Of Bandhan Bank

From 2020 to 2022, he was the MD & CEO of Indian Overseas Bank, where he successfully transformed the business across various verticals

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