Zydus Wellness To Take Over Naturell India

Zydus Wellness is eyeing to acquire Naturell (India), including its subsidiary NIPL, known for producing healthy snacks like nutrition bars, protein cookies, and protein chips. The acquisition aligns with Zydus Wellness' strategy to expand in the health and wellness sector.

NIPL’s business portfolio includes brands – Ritebite Max Protein (protein-fueled healthy snacks) and Ritebite (fibre-enriched snacks). It commercially started its operations in 2003 and ventured into healthy snacks in 2007. The acquisition broadens Zydus Wellness' presence in the healthy snacking market, adding protein and fibre-enriched products to its portfolio.

The transaction is proposed to be funded by cash. It is expected to be EPS accretive for Zydus Wellness from the very next year post-acquisition.

Speaking of the development, Dr. Sharvil Patel, chairman, Zydus Wellness says, “We believe that this acquisition is an opportunity to expand our portfolio by investing in brands and products that resonate with our company’s portfolio and today’s health-conscious consumers. By leveraging our proven track record of innovation, and comprehensive brand offerings, we are well-positioned to meet and exceed the evolving health and wellness needs of our consumers. This acquisition represents a strategic addition to Zydus Wellness, perfectly aligning with our aspirations to expand within the consumer wellness space. We extend a warm welcome to the employees, consumers, partners and all stakeholders of NIPL to the Zydus family”.

Tarun Arora, CEO and whole-time director, Zydus Wellness adds, “This acquisition represents a step forward for Zydus Wellness, aligning with our strategic vision to further strengthen our market presence keeping in mind evolving consumer preferences. By integrating NIPL into our portfolio, we are poised to continue driving innovation and embarking on this exciting journey together. We warmly welcome the employees, consumers, partners and all stakeholders of NIPL to the Zydus family”.

Commenting on this transaction, Vijay Uttarwar, founder of Naturell (India) shares, “Zydus has a proven track record of entering early in niche and emerging segments and successfully transforming them into major brands. Our company is thrilled and excited to be a part of the Zydus Wellness family. We are confident that with access to the wide distribution network, strong supply chain and marketing capability our product portfolio will be able to scale newer heights. Zydus Wellness will also bring in systems and processes essential for a company looking to scale up.”