Charles & Keith Set To Don New Graphic Identity From Spring 2024

Charles & Keith is revitalising its graphic identity, unveiling a new reiteration of its logo along with a new emblem and monogram that will be featured across its different products from Spring 2024.

The new graphic identity encapsulates the “brand’s DNA, reflecting its humble beginnings as well as the embrace of its Asian roots whilst building a global brand”.

“We are excited to start a new chapter and present the redesigned logo in tandem with our first-ever emblem and monogram. Each element was thoughtfully designed, an ode to our beginnings with the inclusion of our initials, the ampersand reflecting the brand's natural duality,” share founders Charles Wong and Keith Wong in a prepared statement.

The shoe brand also said that it will continue its commitment to fostering social and environmental responsibility, and will debut new product packaging with this refreshed graphic identity. From shoe boxes to shopping carriers, all elements will be made with responsibly sourced materials, such as recycled sugarcane pulp. This sustainable material features an au naturale grey hue, a longstanding trademark for the brand, and will be used throughout its collection line.