Dentsu Creative India Secures Digital Mandate For Sony Entertainment Channels

Dentsu Creative India secures the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX and Sony MAX 2, following a multi-agency pitch. 

The agency will oversee online presence and marketing campaigns on platforms such as Instagram, Twitter, and Facebook.

Speaking about this partnership, Vaishali Sharma, Head of Marketing and Communications, Sony SAB, Sony Entertainment Television, & Sony MAX Movies Cluster says, “As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.”

The agency, based in Mumbai, will collaborate closely with the brand teams to develop and implement creative digital strategies for the channels.

Nikhil Kumar, Managing Partner (West), Dentsu Creative India comments, “We are delighted to partner with the most respected and admired channels in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech & data. It’s a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us & we are looking forward to scaling this partnership to even greater heights.”

According to the mandate, Dentsu Creative India will utilise its client-centric approach and marketing tech consultancy expertise to provide a distinctive mix of digital strategy, creative excellence and data-driven insights. This holistic approach is designed not only to meet the business goals of the four channels but also to forge a robust connection with the target audience, promising a successful partnership between the agency and the entertainment brands.