Brands Rally To Celebrate World Environment Day 2024

Every 5 June marks World Environment Day, established by the United Nations General Assembly in 1972 to promote environmental awareness and global action. This year's theme, 'Land restoration, desertification, and drought resilience,' underscores the urgency of addressing climate change and environmental degradation. 

Brands across sectors actively engaged in initiatives and campaigns to drive positive change, demonstrating their commitment to social causes through innovative approaches and dedicated corporate social responsibility efforts.

Amul India – Amul Organic

This World Environment Day, Amul calls all to pledge to conserve our planet and protect soil health for quality food by embracing Amul Organic. Amul Organic are chemical-free, pesticide-free products that nourish both - the consumers and the earth. Amul Organic is committed to nutrient-rich food and sustainable practices and helps maintain healthy soil for a better future.

Coca-Cola

To mark World Environment Day, Coca-Cola India introduced the #BenchPeBaat campaign. Partnering with United Way Mumbai via its foundation Anandana, they've placed 380 eco-friendly benches across 10 Indian cities. These benches, made from recycled plastic collected during the ICC World Cup 2023, aim to spark refreshing conversations, promoting sustainability.

Lay’s

Lay's celebrated World Environment Day 2024 by unveiling its nationwide film, ‘Drops of Joy’, conveying the message ‘Potatoes Are The True Superheroes’. The animated film aims to inspire joy, hope, and emotional resonance. It reflects Lay's dedication to eco-friendly practices, particularly in its manufacturing plants in West Bengal (Kolkata) and Uttar Pradesh (Kosi), highlighting a step towards water positivity.

Nestlé Maggi 

Maggi shares the story of a young Nestlé executive dedicating two minutes to the environment. This initiative educates consumers on proper Maggi packet disposal and emphasises the impact of daily small actions. Recently, Maggi launched an edible wheat flour fork for Maggi Cuppa Noodles, reducing single-use plastic in line with its ‘Desh Ke Liye 2 Minute’ campaign.

KFC India

KFC India reaffirmed its commitment to sustainability with a recent social media announcement. The brand now utilises 80% sustainable and compostable packaging. Additionally, select restaurants boast solar panels generating 600 KW of electricity, while water-efficient practices contribute to over 50 per cent water savings.

Zomato 

In honour of World Environment Day 2024, Zomato debuted an ad reaffirming its pledge to achieve 100 per cent EV-based deliveries by 2030. The film showcases delivery partners' shift to electric vehicles (EVs) through humorous trials with unconventional transport, emphasizing the commitment to timely and eco-friendly deliveries.

Diageo India

Amidst rising concerns over climate change, resource depletion, and biodiversity loss, Diageo India’s proactive approach to driving sustainability, reflects in its ‘Society 2030: Spirit of Progress’ ESG action plan. Some of its initiatives include:

Water Stewardship Journey: 

The Alwar distillery, Asia's first AWS-certified, exemplifies Diageo India's commitment to water stewardship, addressing water challenges and risks through projects like reforestation, rainwater harvesting, borewell rejuvenation, and wetland restoration.

Robust Carbon Reduction Efforts:

Diageo India cut greenhouse gas emissions by 84 per cent, achieved zero coal use, 98.6 per cent renewable energy, doubled solar capacity to 2.6 MW, planted 300,000 trees, and planted 31,500 mangrove seedlings in Puri.

Enhancing Community Well-being:

Diageo India's initiatives boost community well-being through WASH (Water, Sanitation, and Hygiene) programs in 30+ villages, empowering 5,000 farmers in sustainable agriculture, and supporting 100 women farmers in Nashik with training, financial aid, and equipment. 

Sustainable Packaging Innovations:

Diageo India advances packaging sustainability with 99% recyclable materials, 50 per cent recycled content, phasing out 95 per cent mono cartons, introducing recyclable PET containers, and achieving 100 per cent plastic waste collection through EPR (Extended Producer Responsibility) commitment.

Promoting Biodiversity: 

Diageo India aids biodiversity by conserving the endangered Great Indian Bustard (Godawan) in Rajasthan, and restoring water bodies and habitats. Their Indian Single Malt, Godawan, supports local craftsmen and funds bird conservation efforts.

Panasonic

Panasonic Life Solutions India (PLSIND) launched the #PanasonicForTheWorld campaign and concluded its fifth Harit Umang – Joy of Green, an environment awareness program. Harit Umang educates on e-waste disposal, biodiversity, and energy conservation. On World Environment Day, PLSIND highlighted their ESG efforts. Panasonic has planted nearly five lakh trees, promoted solar energy use, and conducted the successful ‘Diwali Wali Safai’ e-waste drive for four years.

Peta India

Peta India’s campaign vouches for going vegan. It points out that one possibly couldn’t be a meat-eating environmentalist. Each day, a vegan saves 4,164 liters of water, 20 kg of crops, 2.8 sq. meters of forest, 10 kg of CO2, and one animal’s life. It urges people saying that if they truly do care about the planet, they should turn vegan.

Luminous

Luminous Power Technologies has partnered with the Energy Swaraj Foundation to promote clean energy and reduce fossil fuel reliance. This collaboration supports India’s net-zero emissions goal. Initially, Luminous backs the ‘Wrinkles Achhe Hain’ campaign, urging people to wear non-ironed clothes on Mondays, thereby reducing energy use and carbon emissions. The campaign encourages sustainable living and lower greenhouse gas emissions.

Ceat India

Ceat’s tree plantation initiative, part of their Crafting For The Environment journey, seeks to restore degraded lands, promote biodiversity, and improve air quality. Having already planted 25,000 trees, the brand plans to plant over 60,500 more next year, working towards a greener, more sustainable future for our planet.

Lee Cooper

On World Environment Day, Lee Cooper by Reliance Retail introduced the Eco-ntribute campaign, unveiling jeans crafted from recycled cigarette butts. Created by Makani Creatives, the initiative aims to raise awareness about conscious fashion and promote recycling innovation in the fashion industry. 

RiteBite Max Protein 

RiteBite Max Protein launched the Max Protein Swachhata Warriors campaign to celebrate World Environment Day. Focused on eco-friendly practices like waste segregation and plastic reduction, it aims to inspire individuals to adopt green habits. Meanwhile, Third Wave Coffee introduces Spent Coffee giveaways, contributing to the environmental celebration.

Third Wave Coffee

To mark World Environment Day and beyond, Third Wave Coffee introduces a sustainable initiative: free Spent Coffee at all its stores nationwide. This aims to promote eco-friendly practices and educate on the uses of spent coffee. Inspired by positive customer feedback on plant distribution in Spent Coffee, the cafes have decided to make this a permanent offering, recognizing its environmental value. On World Environment Day, all stores in India offered 500 kgs of Spent Coffee.

Fevi Kwik

Fevi Kwik’s campaign points out the fact that where destroying the planet can happen in one second, it takes comparatively longer - five seconds – to restore and fix it. Thus, giving the consumers something to think about with its ‘Phenko Nahi Jodo’ campaign, pushing them to make the right choices in favour of the environment.