Fortune's 3D Campaign Converts Billboards Into Rainy Pakoda Platters

Adani Wilmar's new #MonsoonWithFortune campaign brings an immersive 3D experience, celebrating the monsoon season with Fortune Soyabean Oil.

Fortune is enhancing the monsoon experience with innovative hoardings in Lucknow, Kolkata and Pune. These hoardings creatively turn an empty plate into a delicious platter of pakodas as it rains.

The yellow-and-green hoarding displays an empty plate with the message 'Baarish Ka Intezaar'. As rain falls, it transforms into 'Pakode Hain Tayaar', capturing the monsoon's anticipation and excitement. The interactive display is designed to attract attention and delight passersby.

To amplify the monsoon vibe, Fortune released a TVC, with the tagline 'Yeh baarish phir se aayi hai, saath apne pakode ka mausam laayi hai', highlights the joy of enjoying pakodas made by our mothers during the rainy season.

Mukesh Mishra, Senior Vice President, Sales and Marketing, Adani Wilmar said, “This innovative campaign is our way of celebrating the joy of monsoon and connecting with our consumers on a deeper level. We believe this creative approach will resonate with our audience and reinforce Fortune’s position as a brand that understands and embraces the traditions and flavours of Indian households.” 

Fortune's monsoon campaign also includes a special offer. With its creative hoardings and engaging ad, Fortune aims to make this monsoon season unforgettable.