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Limca GlucoCharge made its debut during the Olympics, featuring a squad of champions including Neeraj Chopra, the Indian Men's Hockey Team and the duo Satwiksairaj Rankireddy and Chirag Shetty
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WPP to manage creative duties for Unilever's Tresemme, Sunsilk, Simple, Nexxus, Shea Moisture, Clear and Ponds, apart from managing key brands like Dove and Vaseline
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Burger King Corporation's 2008 lawsuit aimed to stop Pune's Burger King from using the name, alleging trademark infringement. However, Judge Vedpathak ruled that the local eatery's name use predates the American company's Indian entry on 16 August
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The first unified positioning was seen in the 2000s with 'Taking India to the World'. In 2016, the group changed this to 'Big in Your Life'. The 2024 positioning 'Force for Good' aims to bring out the purpose of the company
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The marketer of tomorrow will be able to focus on creative and strategic tasks, free from mundane, repetitive work—an incredibly powerful shift. Gen AI will also enable micro-personalisation at scale, splitting cohorts into micro-segments and customising creatives to drive engagement and eventually consumption, writes Rohit Talwar
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Rebranding to Ola Consumer, the company reveals advanced dark stores, AI tools and e-motorcycles, broadening its consumer services portfolio
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From boAt to Tata Tea, brands celebrate national pride through innovative marketing and advertising campaigns
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boAt’s 'Blackmail Brother Academy' features Gulshan Grover as Kabira, using AI on microsite BH.AI to deliver personalised blackmail messages, ensuring brothers buy boAt products
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