Brands Wave The Tricolor Celebrating India's 78th Independence Day

As India marks its 78th Independence Day, the nation is set to celebrate with a renewed spirit of pride and patriotism. In addition to the traditional festivities, brands across India are embracing the occasion with fervour. This year’s celebrations are being highlighted through a series of advertising and marketing campaigns.

Have a look at how brands are perceiving Independence Day with their campaigns.

boAt
boAt marks this Independence Day with a milestone of producing over five crore Made in India units. To celebrate, boAt releases a limited edition India-themed Nirvana Ion ANC under its 'Rock'in India' campaign. The India-themed Nirvana Ion ANC, designed to capture the essence of Indian culture, embodies boAt's 'unabashedly Indian' spirit.

The ‘Rock’in India’ campaign highlights boAt's commitment to the ‘Make in India’ initiative, celebrating the cultural richness that defines both the product and the boAt community. Crafted to reflect India's vibrancy and heritage, the limited-edition Nirvana Ion ANC offers a unique, premium experience. Brand ambassadors and influencers have joined in, showcasing the new product and celebrating boAt’s accomplishment.

On reaching this milestone, Aman Gupta, Co-founder and CMO of boAt, said, “boAt is deeply committed to India's growth story. By manufacturing over 5 crore units proudly made in India, we're not just building products; we're building a stronger India. Our journey to becoming a top 5 global audio wearables brand is a testament to the power of 'Make in India for the World.' We're proud to contribute to India's economic growth and create opportunities for our fellow citizens.”

Godrej
Godrej Industries Group unveils the #SmallFreedomsofIndia digital campaign this Independence Day. The campaign highlights the often-overlooked everyday freedoms that citizens enjoy, emphasising their vital role in the well-being and upliftment of Indians, as well as in the nation's overall development.

Speaking on the campaign, Sujit Patil, Chief Communications Officer at Godrej Industries Group, said “India’s journey to independence is a remarkable story of resilience and progress. While we celebrate our nation’s grand achievements, it is essential to acknowledge the small freedoms that make each of our lives fulfilling. These freedoms are the foundation of a happy and healthy society, and we as Godrej Industries Group are proud to contribute to them through our diverse products and services, born out of an intention to create goodness. ”

Conceptualised and executed by Godrej Industries Group’s Corporate Brand and Communications team along with Creativeland Asia, the film highlights the small yet impactful freedoms that improve lives. It reinforces Godrej’s dedication to creating innovative, affordable and inclusive products and services. The campaign celebrates how Godrej enhances the lives of Indians, from providing a peaceful night's sleep and nourishing health to building dream homes, supporting farmers, offering inclusive finance and boosting confidence.

Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia added, “The idea was to talk about the essence of small freedoms we enjoy as Indians. It’s a tribute to the small yet significant joys that Godrej products bring into people's lives, embodying the brand's commitment to inclusivity, innovation, and accessibility. This campaign celebrates the goodness that Godrej delivers to every Indian, every day.”

Godrej Industries Group’s #SmallFreedomsOfIndia campaign is live on digital and social media platforms.

Tata Tea
Tata Tea Premium-Desh Ki Chai returns this Independence Day with its #DeshkaGarv-Pradesh Ki Kala campaign, celebrating proud moments from India's post-independence journey such as Punjab's Green Revolution and Delhi's 1982 Asian Games. To honour these milestones and evoke memories of India's rich history, the brand has introduced a limited-edition #DeshKaGarv collection, featuring regional art inspired by the diverse cultures of India's states. The campaign continues the brand's mission to instill national pride while celebrating regional heritage.

Commenting on the campaign, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, said, “True to being ‘Desh Ki Chai’, Tata Tea Premium has always catered to diverse taste preferences and has been celebrating India’s rich culture and pride. This Independence Day we are thrilled to launch the #DeshKaGarv - Pradesh Ki Kala collection, beautifully captured through regional art forms that evoke collective pride. This campaign not only provides consumers an opportunity to own a piece of history but also see smiles on faces of kids as 100% of proceeds from this exquisite collection will be used to sponsor meals for the underprivileged, in collaboration with The Plated Project.”

The #DeshKaGarv collection, created in collaboration with The Plated Projec, brings India's iconic post-Independence moments to life through regional art forms. For instance, Odisha’s Hirakud Dam is illustrated in Pattachitra Art and Madhya Pradesh’s Sanchi Stupa is depicted in Gond Art.

Commenting on the collaboration, Chitresh Sinha, The Plated Project said “The Plated Project and Tata Tea Premium share a common ethos of creating impact and not just profits, so for us this is a great partnership. We worked with a set of extremely talented artists to ensure that we can create a collection that creates pride and conversations with every serve. We couldn’t have found a better way of celebrating our Independence Day!”

100 per cent of the proceeds from the collection will be used to sponsor meals for underprivileged children.

Siyaram
Siyaram reveals its latest video celebrating 78 years of Independence. The video pays tribute to India’s rich cultural heritage by weaving together the message 'Happy Independence Day'. Each colour in the video tells its own story—saffron representing courage, white symbolising peace and green standing for growth. Siyaram honours the vibrant traditions and unity that make our nation strong.

MediBuddy
MediBuddy releases a new campaign, "Empowering a Healthier, Stronger India," emphasising the link between personal health and national strength. This initiative seeks to democratize healthcare access across India, encouraging people to prioritise their well-being as a step towards the nation's progress.

MediBuddy’s in-house creative team conceptualised and produced the #AyeWatanAt77 campaign, a one-minute video that will be promoted across all social media platforms.

Saibal Biswas, SVP, and Head of Marketing, Partnerships & PR at MediBuddy states, "As  India strides toward greater progress, the well-being of its people is pivotal. In our pursuit of collective dreams, we understand that personal health often takes a backseat in the rush of daily life, but it's time to change that narrative. This campaign is a reminder of the connection between individual wellness and national strength. By ensuring every Indian has access to the healthcare support they deserve, we're empowering them to prioritise their well-being while allowing them to contribute more effectively to our nation's growth." 

In the pursuit of national development, personal health often takes a backseat. MediBuddy's campaign highlights the vital role each citizen plays in building a stronger India by prioritizing their health. This Independence Day, MediBuddy encourages a unique celebration—making the gift of good health a patriotic duty. By providing convenient healthcare access, MediBuddy empowers Indians to take charge of their well-being, contributing to a healthier, stronger nation.