Articles for Brand Stories

Amul Emerges As Strongest Food Brand Globally: Brand Finance Report

Amul's Brand Strength Index (BSI) score stood at 91 out of 100, denoting its strong performance in familiarity, consideration, and recommendation metrics

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Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

It is seen that both companies have inked a non-disclosure agreement and finished the process

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Aditya Birla Fashion Acquires 51% In TCNS Clothing

TCNS reported a turnover of Rs 1,201.59 crore for the fiscal year ending 31 March 2023

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Post Supreme Court Drops Charges On Patanjali, Ramdev Remarks On Allopathy Resurface
Post Supreme Court Drops Charges On Patanjali, Ramdev Remarks On Allopathy Resurface

On August 13, the Supreme Court recognised Ramdev’s efforts to resolve contempt issues. Yet, two days later, his Independence Day speech states 'poisonous medicines' for allopathy, claiming it causes numerous deaths annually

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HUL Faces Rising Ad Complaints In FY24
HUL Faces Rising Ad Complaints In FY24

In FY 2021-22, Hindustan Unilever Limited (HUL) saw 14 complaints filed with ASCI

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Swiggy Celebrates 10 Years With Multisensory Print Ad
Swiggy Celebrates 10 Years With Multisensory Print Ad

A hidden balloon in the print advertisement reveals Swiggy’s gratitude to users, celebrating a decade of growth and loyalty

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ITC's Sanjay Singhal Joins Wagh Bakri Tea Group As CEO

Singhal began his career at Lakme Lever and went on to work across Hindustan Unilever, Yum! Restaurants International, GE Capital, Aditya Birla Capital and Dabur India

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John Abraham's Joybox Active Unveils AI Sports Performance Platform
John Abraham's Joybox Active Unveils AI Sports Performance Platform

The new sportstech platform brings sensor-driven AI-generated insights, offering advanced biomechanical data and performance analytics akin to professional standards

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