Coca Cola Unveils New Brand Identity For Limca GlucoCharge

The Coca-Cola Company unveiled a new brand identity for its glucose and electrolyte drink under the home-grown Limca brand, introducing the all-new Limca GlucoCharge. With a blend of glucose and electrolytes, Limca GlucoCharge is designed to be the go-to beverage for rapid rehydration and energy, ideal for on-the-ground activities and everyday challenges suited for those leading an active, on-the-go lifestyle.

Limca GlucoCharge made its debut during the Olympics, featuring a squad of champions including Neeraj Chopra, the Indian Men's Hockey Team and the duo Satwiksairaj Rankireddy and Chirag Shetty. Through a series of brand films, Limca GlucoCharge highlighted its commitment to supporting Chopra, empowering the badminton duo and backing the powerful Indian hockey team and its heroes.

Ruchira Bhattacharya, Senior Director, Marketing-Hydration, Sports and Tea category, India and South-West Asia, Coca-Cola said, “With Limca GlucoCharge, we're fuelling champions on and off the field, matching the energy of their unyielding spirit. We are proud to have supported our heroes for the Olympic Games Paris 2024, it reflects our commitment to driving excellence and recognise the resilience of our athletes."

As the official hydration partner of the Paris 2024 Olympic Games, Limca GlucoCharge provided crucial support to athletes in their quest for excellence. 

"With the launch of Limca GlucoCharge comes the badge of honour and excellence of our Olympic campaign. Chirag & Satwik in badminton, Neeraj Chopra in javelin and The Hockey Federation of India are key wins for the brand. Associations like these are testaments to what corporate India needs to bring to the table to support the sport ecosystem and the journey to LA 2028 will be even stronger for us," adds Namrata Parekh, Director & Co-founder, Meraki Sport & Entertainment.

The water-based, non-fizzy drink is crafted for rapid rehydration during physical activities like sports, travel, exercise and strenuous tasks. Infused with genuine lemon juice, Limca GlucoCharge not only delivers functional benefits but also offers a refreshing taste that revitalises you instantly.

Limca GlucoCharge reflects The Coca-Cola Company's ongoing dedication to offering a diverse range of beverages that combine both taste and functional benefits, under its #BeveragesForLife initiative.