Articles for Brand Stories

Elliott Hill Back At Nike As President & CEO As John Donahoe Retires

“Nike has always been a core part of who I am, and I’m ready to help lead it to an even brighter future," says Hill

Read More
Bombay HC Restricts Apollo Tyres From Publishing "Defamatory" Ad Content Against Ceat

While prohibiting the defendants from broadcasting its VC, the judge adjourned the matter for a detailed hearing on October 11

Read More
Bacardi Unveils Mango Chilli Rum With Exclusive Brand Film
Bacardi Unveils Mango Chilli Rum With Exclusive Brand Film

The brand film featuring influencer Radhika Seth highlights Bacardi Mango Chilli Rum's blend of sweet mango and spicy chilli, suited to the Indian palate

Read More
MyGlamm Joins Miss Universe India 2024 As Official Makeup & Beauty Partner
MyGlamm Joins Miss Universe India 2024 As Official Makeup & Beauty Partner

MyGlamm will offer a complete beauty transformation for contestants, using its premium products to craft personalised looks that highlight each participant’s style and personality

Read More
Swiggy, Criteo Partner To Expand Quick Commerce Marketing
Swiggy, Criteo Partner To Expand Quick Commerce Marketing

The collaboration drives full-funnel marketing outcomes for brands beyond Swiggy’s platform

Read More
Trends In Smart Appliances During This Festive Season
Trends In Smart Appliances During This Festive Season

With a projected 30-40 per cent increase in smart appliance sales this festive season, shoppers are making the most of special offers and cashback deals, writes HS Bhatia

Read More
Real Money Gaming Goes Mainstream As ONDC Expands Reach
Real Money Gaming Goes Mainstream As ONDC Expands Reach

Government-backed ONDC enhances user trust and scales access to Zupee, WinZO and other RMG players driving digital commerce growth

Read More
Cashify Ropes In Ujjwal Sinha As Head Of Marketing

With over 15 years of extensive experience in the marketing domain, Sinha served as the associate vice president of marketing at Cars24 previously

Read More

Subscribe to our newsletter to get updates on our latest news