Swiggy, Criteo Partner To Expand Quick Commerce Marketing

Criteo partnered with Swiggy to power offsite retail media campaigns, allowing both endemic and non-endemic brands to reach high-intent audiences across the open internet and OTT platforms. The collaboration leverages Criteo’s advanced technology to drive full-funnel marketing outcomes beyond Swiggy's platform.

Commenting on the partnership, Amitkumar Banka, Head of Growth Marketing, Swiggy, says “Quick commerce is growing rapidly in India, with a 77 per cent YoY growth, and is expected to continue growing at a rate of 40-45 per cent. Our partnership with Criteo will allow our partner brands and non-endemic brands to reach and engage with quick commerce shoppers across the open internet.” 

Kashish Vasandani, Director Growth, Swiggy commented, “The success stories with Kellogg's and other CPG brands showcase the effectiveness of Criteo's retail media capabilities that can unlock value for all players in the advertising ecosystem.”

The collaboration has earlier yielded positive results for brands like Kellogg’s, which used the partnership to boost conversions and attract new shoppers. Criteo built commerce audiences aligned with brand objectives, focusing on behaviours such as convenience and nutrition. The campaign delivered a return on ad spend (ROAS) of 1.9, a 25 per cent new-to-brand rate and reached over 50 per cent of the target audience, with expectations for even better results as the attribution window progresses.

Medhavi Singh, Country Head, India added, “Criteo has a leading market footprint in retail media, including 65 per cent of the top 30 retailers in the Americas and 50 per cent of the top 30 in EMEA, and we are broadening our retail media presence in India and APAC. We are proud to partner with Swiggy, one of the leaders in the quick commerce space, to power their offsite retail media campaigns to further scale in the industry. As the needs for retail media in India grow rapidly, Criteo’s retail media solutions powered by its advanced AI and commerce data enable businesses to make informed decisions and optimize media planning for better results in one unified platform.”

The partnership strengthens Criteo's leadership in retail media and enhances Swiggy's role in the evolving quick commerce space, driving measurable value for businesses throughout the ecosystem.