Bacardi Unveils Mango Chilli Rum With Exclusive Brand Film

Bacardi released its new Mango Chilli flavoured rum in India, blending the zest of fresh mango with a spicy kick of chilli. The unique offering balances sweet, tangy mango notes with warm chilli spice, catering to the Indian palate.

The brand has also collaborated with lifestyle influencer, Radhika Seth for a new brand film that captures the lively spirit of Bacardi Mango Chilli.

Flavoured rums are gaining popularity worldwide, offering fresh and exciting experiences. Bacardi's release of Mango Chilli rum highlights the brand's dedication to crafting unique flavours that align with evolving consumer tastes. By combining familiar and bold flavours, Barcardi enhances the rum experience and encourages exploration of the spirit's versatility, reflecting its commitment to innovation and consumer preferences.

Bacardi Mango Chilli delivers a blend of flavours that makes it ideal for both chilled shots and creative twists on classic cocktails, appealing to consumers in search of unique drinking experiences.

Ashish Jha, Brand Lead, Bacardi India said, “We're delighted to be introducing Bacardi Mango Chilli to the Indian market. As a brand, Bacardi is committed to constantly innovating in new and exciting directions while keeping consumers at the heart of all that we do. India’s long-standing love affair with the mango inspired us to bring Bacardi Mango Chilli to India, to offer our consumers a novel drinking experience that captures some of the most iconic and widely loved Indian flavours. The spirits' unique sweet and spicy flavour profile can be enjoyed in a variety of ways, right from a shot to a wide range of tasty and refreshing cocktails, and we’re sure that it will resonate strongly with Indian consumers and open up new occasions to enjoy the spirit.”

Bacardi Mango Chilli will be available nationwide including in Karnataka, Kerala, Pondicherry, Goa, Maharashtra, Madhya Pradesh, Daman and Diu, Dadra Nagar Haveli, Rajasthan, Arunachal Pradesh, Jharkhand, Tripura, Odisha, Meghalaya, Assam, Uttar Pradesh, Delhi, Himachal Pradesh and Uttarakhand.