Trends In Smart Appliances During This Festive Season

As the festive season nears, sales of smart appliances are picking up momentum, both online and offline. Industry experts are predicting a 30-40 per cent surge in demand, led by consumer sentiment, festive offers and attractive cashback deals. During this time of year, shoppers are increasingly focused on upgrading their homes with products that combine innovation, convenience and long-term value. Among the most sought-after products are smart TVs, advanced water purifiers and interactive flat panels (IFPs). 

Festive Favourite 
Smart TVs have become a must-buy item during the festive period. With families looking to upgrade their entertainment setups, consumers are moving toward larger screens, 4K resolution and smart features like voice assistants and easy access to streaming services. The combination of festive deals, cashback offers and easy financing is driving these sales across both online and physical retail channels. Korean technology continues to lead in this space, providing high-end features at prices that make sense for buyers. As people move into new homes or look forward to tech upgrades, smart TVs are often the first item on the list. 

Prioritising Health 
Water purifiers are also seeing significant demand, particularly advanced models that offer alkaline water and multi-stage filtration with RO, UV, and UF technologies. Given the focus on health, many consumers are opting for these purifiers to ensure clean and safe drinking water at home. Whether it’s hot, cold, or room-temperature water on demand, these products add convenience, which appeals to health-conscious buyers during this busy season. Korean brands have established themselves as leaders in the water purifier market, offering a wide range of models designed for both homes and commercial spaces. With cashback and festive discounts sweetening the deal, consumers see this as the right time to make health-driven upgrades to their homes. 

Multipurpose Tech for Modern Homes 
The demand for multi-functional products like interactive flat panels (IFPs) is also on the rise. As more people work from home or focus on learning solutions for their children, IFPs offer a unique blend of entertainment and productivity. They combine video conferencing, media streaming and educational use into one device, making them a perfect fit for modern households. Festive season deals and cashback offers are making IFPs an attractive option for those looking to add versatile technology to their homes, especially as many are moving into new spaces or upgrading their existing setups. 

Consumer Sentiment and Festive Deals Drive Demand 
A significant factor behind the increased demand this season is consumer sentiment. The festive period is seen as an auspicious time for making big purchases, whether it’s upgrading a home, moving into a new space, or simply taking advantage of the offers available. Consumers feel more confident in making decisions about upgrading appliances, especially when backed by attractive discounts, cashback offers, and extended warranties available both online and offline. 

Upgrades & New Beginnings 
With the festive season being an ideal time for new beginnings, many households are using this opportunity to move into new homes, upgrade their appliances, and invest in the latest technology. This surge in demand isn’t just about buying new products—it’s about making smart choices that add long-term value. Smart TVs enhance home entertainment, water purifiers ensure health and safety, and IFPs blend work and leisure seamlessly. These trends reflect the evolving needs of consumers during this festive period, where innovation and practical upgrades take centre stage. 

Innovative Technologies Leading the Way 
Smart appliances featuring the latest technology, such as those from Korean brands, are gaining popularity. These appliances offer advanced displays, improved filtration systems, and multifunctional capabilities. As the festive season progresses, consumers are drawn to these tech-forward products, looking to enhance their homes with innovative features. 

With a projected 30-40 per cent increase in smart appliance sales this festive season, shoppers are making the most of special offers and cashback deals. This is a prime time for upgrading to appliances that boost convenience, health, and entertainment, making it a significant period for investing in cutting-edge, feature-rich technology. 

H S Bhatia

Guest Author The author is the Managing director of DAEWOO India