Articles for Brand Stories

RB India, Grofers Partner To Launch ‘Deliver Safe Program’

Both the brands have developed processes and protocols to meet the highest standards of cleaning and disinfection, making it a first for the Indian e-commerce industry

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Andy Jassy To Succeed Jeff Bezos As Amazon CEO

Jassy is a longtime Amazon executive who has worked at the company since 1997, after graduating from Harvard Business School

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‘Innovation’ & ‘Purpose-Led’ Primary In Brand Building, Says Brilloca

Hindware’s recent brand initiative ‘Thoughtful is Beautiful’ is an attempt to re-define the category conversation from aesthetics to high performance, innovative & smart bathware, says Brilloca’s Vice President & Head of Marketing for Bath Products, Charu Malhotra Bhatia

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Myntra Alters Logo After Being Touted 'Offensive'

Myntra has revised the logo at all places in a month's time

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Interactive Avenues Wins PlayerzPot's Digital Mandate

The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints

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Vi Inks Strategic Partnership With Voot

Vi users will now get access to the content library of VOOT Select comprising of international content, originals, movies, network shows and 54 linear channels

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ITC Engage Onboards Durjoy Dutta For New Campaign

The campaign will be amplified through activations and collaborations with various digital and social media strategic partnerships

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ABFRL, Sabyachi Partner To Grow Ethnic Wear Portfolio

The company expects to build an ethnic wear business over next few years to complement its portfolio in western wear segment of the Indian apparel market

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