Vi Inks Strategic Partnership With Voot
With an aim to provide entertainment to its customers in India, Vodafone Idea (VI) will get into a strategic partnership with Viacom18’s subscription led video-on-demand streaming service, VOOT Select, to offer content on its digital platform- Vi Movies and TV app. Under this partnership, aimed at bolstering the growth of the digital ecosystem in India, customers of Vodafone Idea will be offered the curated content offering of VOOT Select.
To strengthen current content offering on the digital platform - Vi Movies & TV app, the partnership will give customers access to hours of content pieces from Voot Select which will include original mini-series.
Vi users will be offered a host of International shows.
“We are excited to partner with Voot Select and provide unique content propositions to our customers to ensure that they keep coming back to us for more. Digital content consumption has sky rocketed in past few months with users moving towards OTT platforms and guzzling content, especially entertainment. Vi is a brand in tune with the needs of the customers, in these ever-changing times. This collaboration with VOOT Select reflects our commitment to offer the best and latest to our customers. The VOOT Select library is currently exclusively available on Vi and we are excited to bring this wide array of content to our users,” says the Chief Marketing Officer of Vi, Avneesh Khosla about the partnership."
Speaking on the partnership, the Head of VootSelect, Youth, Music & English Entertainment of Viacom18, Ferzad Palia says “Voot Select has very rapidly risen to become India’s fastest-growing premium video streaming service. With one of the most powerful and diverse content offerings in the business, we are delighted to now extending our service to subscribers of Vi on the Vi Movies & TV platform. Our ‘Made For Stories’ offering is sure to delight audiences across the country.”
President-India & South Asia of IndiaCast Media Distribution, Amit Arora adds, “We are delighted to announce that our channels are now available on Vodafone Idea. This marks the dawn of a great partnership to bring cutting edge content to viewers across India. We stand by our commitment to entertain all generations with the diverse genres of channels that we distribute. Our collaboration with such a leading telecom player shall aid to reinforce the faith viewers have in us. We shall continue to work closely with Vodafone Idea to build our association from strength to strength.’’
