RB India, Grofers Partner To Launch ‘Deliver Safe Program’

RB (Reckitt Benckiser), in partnership with Grofers, has rolled out the ‘Deliver Safe Program’. It is built on 3 key pillars: Products, Partnership and Protocols. 

As part of the initiative, RB will equip the Grofers team with its iconic brands - Dettol, Lizol and Harpic which have been tested by internationally accredited external laboratories and are proven to effectively kill more than 99.9% germs. Grofers will be sending out app notifications, e mailers, social media messages in addition to a Grofers in-app communication about the program to reassure the consumers about the hygiene protocols followed. Customers will also receive leaflets with their delivery, in sealed and hygienic bags, documenting the safety and hygiene processes undertaken.

“At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. Our collaboration with Grofers will help ensure a safer & hygienic platform for our online shoppers in these trying times. Our world class disinfectant products are proven to help break the chain of infection," comments Narasimhan Eswar, Senior Vice President, RB Hygiene, South Asia, on the program.

Albinder Dhindsa, CEO and Co-founder, Grofers also adds, “We at Grofers are committed to building a life-long relationship with our customers, and for that, we are working on every possible measure to ensure their safety. Since the COVID-19 outbreak, safety and hygiene have become key consideration drivers for our customers. While we have already implemented multiple safety measures across operations, with our partnership with Reckitt Benckiser, we are now going a step further to ensure that every part of Grofers experience is safe for our customers and our team members. Our partnership with these iconic brands in hygiene (i.e, Dettol, Lizol & Harpic) will only dial up the confidence of our customers & help them shop with a lot of confidence & a sense of security.”