Articles for Allied Sectors

Hires & Promotions: FCB/SIX India, LinkedIn Marketing Solutions, Yellow.ai

Quick look at new hirings and promotions this week

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MIB Introduces Prasar Bharati's News Sharing Service, PB-SHABD

The service is being offered free of cost for the first year as an introductory offer and will provide news stories in all major Indian languages across fifty categories

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JioCinema Signs 6 Sponsors For IPL 2024

Last year, Jio roped in 21 sponsors before the start of the league

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Data-driven Optimisation: The Key To Effective Marketing Campaigns

A data-first approach makes responding to changing market dynamics, and putting the patient needs at the forefront an almost a second nature rather than a scramble.

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Shifting Tides Of Consumption Across Bharat

While the Bharat consumer is showing clear signs of evolution in their consumption patterns, brands and marketers will continue to play an important role in facilitating this evolution

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Truecaller Introduces Next-Gen Ad Formats For Enhanced Impact

These newly introduced ad formats are designed and implemented to offer a diverse array of engaging options, ensuring user attention capture and campaign optimisation

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Senior Journalists Aariz Chandra, Pankaj Khelkar No More

While Chandra was with APN, Khelkar was associated with the India Today Group

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Hires & Promotions: Bira 91, Airtel Payments Bank, Tatler Asia, L&T Finance

Quick look at new hirings, promotions and people movements this week

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