Truecaller Introduces Next-Gen Ad Formats For Enhanced Impact

Truecaller has unveiled a range of innovative and interactive ad formats seamlessly integrated into the user experience, utilising video and animations to optimise brand recall and audience impact. In response to the rapidly evolving digital landscape, Truecaller's latest ad solutions, including Click to Experience (screen takeover), Dual Impact Custom Animation, Carousel, and Sponsored Icons, address the needs of marketers seeking to capture and retain consumer attention amid a cluttered digital realm.

These newly introduced ad formats are designed and implemented to offer a diverse array of engaging options, ensuring user attention capture and campaign optimisation. From interactive ads that prompt user participation to immersive experiences that captivate audiences, these formats provide brands with the means to break through the digital noise and compellingly convey messages. With nearly 260 million active users in India, Truecaller's ad formats aim to cut through the clutter and resonate with the audience.

Moreover, Truecaller's targeting capabilities enable precise audience segmentation. Leveraging a blend of unique signals, the platform empowers brands to connect with audiences possessing specific preferences. This high level of customisation and targeting, coupled with the innovative nature of Truecaller's ad formats, ensures that brands can distinguish themselves in the digital landscape, offering a distinctive advertising experience that enhances brand recall and impact.

Sharing his experience with Truecaller’s new ad formats, Sivakumar Ramamoorthy, Head of Digital Marketing, Xiaomi India, said, “We, at Xiaomi, are committed to pioneering fresh approaches in our media strategies. Truecaller's latest offering "click to experience", has helped the brand stand out amidst the noise, presenting a visually captivating solution proving to be a perfect fit for our creative strategy".

Speaking on the launch of the new ad formats, Vanita Rathore, Senior Director, Global Ads Business at Truecaller stated, "We understand that in today's rapidly changing market demands and evolving user preferences, marketers are constantly challenged and seek innovative solutions to capture user attention. Thanks to extensive feedback from our clients, our latest ad formats have been meticulously crafted to support a variety of brand goals. By tapping into our extensive daily active user base and leveraging the unique solution of targeted advertising, we aim to help brands provide users an advertising experience that is not only clutter-free but also immersive and engaging.”