MIB Introduces Prasar Bharati's News Sharing Service, PB-SHABD

The ministry of information and broadcasting (MIB) has launched PB-SHABD, a news-sharing service from Prasar Bharati and websites of DD News and Akashvani News, as well as, the updated NewsOnAir mobile app at an event in National Media Centre, New Delhi.

Speaking on the occasion, union minister of Information and Broadcasting, Anurag Singh Thakur said that today was a historic day for the information and broadcasting sector of the country. 

He said, “Over the years, Prasar Bharti has cultivated an elaborate network of news gathering from as well as news delivery to every corner of the country in every regional language. Now we intend to share this accurate and meaningful content with the rest of the print and electronic media industry of India."

The minister further added that the news organisations will be provided with clean feed and will not carry the logo of Doordarshan. This feed will curate content from all corners of the country in various languages. This will revolutionise the news industry and will massively support the smaller news organisations that do not have the benefit of an extensive network for content gathering. PB-SHABD will be a single-point source of news content for all such organisations.

The minister further informed that the SHABD service is being offered free of cost for the first year as an introductory offer and will provide news stories in all major Indian languages across fifty categories.

Speaking about the revamped websites of Doordarshan News and All India Radio and the NewsOnAIR app, Thakur said that All India Radio has continued to remain immensely relevant in the age of extensive mobile connectivity and is still a source of accurate information about government schemes and policies.

The app will have many new features like personalised news feeds, push notifications for breaking news, multimedia content integration, offline reading capability, live streaming for real-time coverage, easy social media sharing, location-based news delivery, bookmarking for saving articles and powerful search functionality

Secretary, Ministry of Information and Broadcasting Sanjay Jaju said that the portal will create a lot of synergy and will be beneficial in the dissemination of meaningful news content across the country.