Articles for Allied Sectors

Big Moves: Reliance Brands, Finolex, Balaji Telefilms, NP Digital

Quick look at the senior-level movements in the industry this week

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Indian Leaders Leverage AI To Combat Ineffective Collaboration: Zoom Study

Saving time, improving communication and enhancing brainstorming recognised as top benefits of AI for better workplace collaboration by Indian leaders and employees

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Mastering Marketing Attribution: Using Advanced Data Insights For Precision Marketing Strategies

By identifying which channels work best, marketers can target high-impact campaigns in well-focused resource utilisation, leading to higher ROI, writes Varghese

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E-pharma Firms Expand Job Postings For Women By 35%

Medplus, Tata 1mg, Pharmeasy, Wellness Forever, Vijaya Diagnostics, Medkart, Apollo Pharmacy, and Portea Medical are some of the top companies in the list

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Shaping A Greener Tomorrow: Innovating For Sustainable Impact

Sustainability today is increasingly becoming a factor in their purchasing decisions, believes Mathur

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Struggling Indie Ad Agencies Push For Separate Industry Body To Advocate Their Rights

Bang In The Middle's Prathap Suthan caused a stir on the internet after he described the unfortunate situation of independent, smaller advertising firms in India

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India’s Wearable Market Shrinks 20.7% YoY In Q3 FY24 : Report

Smartwatch sales decline while smart rings see growth; Boult and Realme defy market trend

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BARC Witnesses 44% Dip In PAT In FY24, Reaches 20 Cr

The TV measurement body's revenue has also dipped 0.6 per cent to Rs 319 crore this FY

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