Articles for Allied Sectors

AI Has Evolved From A Nascent Trend To A Transformative Force: Dentsu Report

AI-generated micro-moments and the rise of dynamic personalisation are opening new doors for brands to build deep, meaningful connections with consumers, it adds

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Big Moves: Kaya, Piramal Pharma

Quick look at the senior management exits in the industry this week

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82% Respondents Explore Multiple Platforms Before Finalising Festive Purchases: Report

The poll also reveals that 59 per cent of respondents do not set a specific budget for their festival shopping

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Hires & Promotions: One Health Assist, L'Oréal Professionnel, TCP

Quick look at the latest hirings, promotions and exits in the industry this week

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Sports Marketing In The Digital Age: Opportunities & Challenges

Success will lie not in merely sponsoring an event, but in creating authentic experiences that stay with fans long after the game, says Martis

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ACC Sets A $170 Mn Base Price For Asia Cup Media Rights; Auction Scheduled For Nov 1

The rights package also includes various under-19 and emerging team competitions, as well as the Men's and Women's Asia Cups

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Titan Capital's Kunal Bahl Joins Shark Tank India Season 4 As Investor

This season, Bahl joins existing sharks Anupam Mittal, Aman Gupta, Namita Thapar, and Ritesh Agarwal, with new hosts Sahiba Bali and Ashish Solanki also making their debut

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Hires & Promotions: Successive Digital, Dentsu BX India, Times Network

Quick look at the new hirings and promotions this week

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