Articles for Allied Sectors

Premiumisation In FMCG More Organic Than Price-driven: NielsenIQ

Home care and processed foods have seen particularly strong growth, with consumers gravitating towards premium brands in these categories, it adds

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Mastering Loyalty Upgrades: How Brands Can Lead The Way

Brands should place a high priority on ongoing innovation and keep a close eye on the changing demands of their consumers to properly manage customer loyalty, writes Sharma

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Uptick In Tech Investments As 70% CXOs Focus On Growth This Festive Season: Report

40 per cent of them are strengthening payment gateway security amid rising festive traffic

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Hires & Promotions: GSMA, Disney+Hotstar, Social Panga

Quick look at the new hirings and promotions this week

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Hires & Promotions: Anymind Group, AuthBridge, Crayons Advertising

Quick look at the new hirings and promotions this week

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Hires & Promotions: FCB Kinnect, Affle, McCann Worldgroup

Quick look at the new hirings and promotions this week

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Ratan Tata Was Mentally Sharp, Made Useful Suggestions & Volunteered Help: Sam Balsara

Balsara recalls his many encounters with Tata and how his personality left an indelible impression on him and his family

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Hires & Promotions: Netapp, DDB Mudra, Jio Home Digital

Quick look at the new hirings and promotions this week

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