ACC Sets A $170 Mn Base Price For Asia Cup Media Rights; Auction Scheduled For Nov 1
The rights package also includes various under-19 and emerging team competitions, as well as the Men's and Women's Asia Cups
According to a report by Cricbuzz, the auction for the media rights to the Asia Cup is scheduled for November 1. According to the report, the media rights for the Asia Cup, which will feature both men's and women's competitions, have been offered by the Asian Cricket Council (ACC) for a base price of $170 million.
The rights package also includes various under-19 and emerging team competitions, as well as the Men's and Women's Asia Cups. The article states that these media rights would go up for auction for eight years, from 2024 to 2031. Because each edition of the Men's Asia Cup guarantees at least two highly anticipated matches between India and Pakistan, it is especially beneficial for broadcasters.
Notably, India will host the next Men's Asia Cup (T20 format) in 2025. Future tournaments will alternate between the ODI and T20 formats, with Bangladesh, Pakistan, and Sri Lanka sharing hosting duties. According to the media source, technical bids must be submitted by October 30 in Dubai for the rights to be sold through an online auction. Furthermore, the Asia-Pacific Championship (ACC) has officially declared that there will be three events in the Women's Asia Cup during this period.
According to the article, there has been interest in the impending auction, especially about the competition between Viacom18 and Disney Star. Both companies are expected to make bids, however, it remains uncertain whether they will do so separately due to an impending merger that is still awaiting regulatory approval. The article also stated that broadcasters had an exciting opportunity to compete for the lucrative media rights to one of cricket's finest continental events, with the e-auction structure receiving accolades for its fairness and openness.
