Articles for Allied Sectors

IPL Ropes In Tata Group As New Title Sponsor

The board replaces vivo at the back of anti-China sentiments in the country

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Hires & Promotions: Gozoop, BBH, Disney+ Hotstar , Universal Sportsbiz

Quick look at new hirings, promotions and people movements this week

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Gen Z & Millennials Willing To Buy Directly From Brands: Report

New 2022 consumer trends report also reveals a surge in ecommerce may have plateaued as more consumers anticipate a return to in-store shopping experiences

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Homegrown Brands' Connecting Factor To Hook Consumers

At the end of the day, the consumer and the brand are interconnected and this co-dependency will thrive where the communication is two ways

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Advertising Industry Veteran Gerson Da Cunha Passes Away

In a 25-year stint in the advertising industry, Da Cunha had gone on to head Lintas

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Zupee, Reliance Jio Partner To Benefit Over 450m Users

First of its kind integration and cutting-edge tech & innovation partnership

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Hires & Promotions: Myntra, Lenovo, LogiNext, Penta Esports

Quick look at new hirings, promotions & people movements this week

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One Size Doesn't Fit All

For the consumer of today, who demands a made-to-order experience, hyper-personalisations stands as the big marketing mantra for 2022, having gained significant prominence from a few years

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