This is the highest growth in AdEx in the last two decades for which figures are available
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This initiative will also mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectables
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Marketers answer what the upcoming Union Budget could mean to the marketing and advertising industry
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Quick look at new account wins and retainers this week
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As digital marketing continues to grow and become personalised and targeted, the Metaverse is going to continue to require brands to continuously innovate on how they communicate and engage with their customers
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The author attempts to answer one of the most common conundrums for the marketers
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Understanding how these trends influence the marketing strategies is critical to developing a successful plan
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ASCI lists six key patterns in ads that were considered offensive
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