Influencer marketing has been a blessing in disguise during 2021 and will continue to dominate in 2022 too
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One of the key trends that will continue to dominate 2022 is the use of AI/ML and other tech tools to deliver an exceptional consumer experience
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He also takes additional charge of GOZOOP Middle East
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This year we have seen an actual implementation of trends like cookies less world, online services becoming a whole new sector, Incorporation of new categories in fintech, content is driving business along with many others
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Quick look at new hirings, promotions and people movements this week
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The recent CII – BCG Big Picture 2021 report unveils M&E's multimodal growth story, with digital video and gaming being the biggest growth drivers
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Our asset-light model will enable unlock value in aircraft sitting unutilised in ground zero, he says
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Always know that no matter how genuine your purpose is, it is about connecting your brand with the society in form of stories and narratives which will create the desired impact
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