Zupee, Reliance Jio Partner To Benefit Over 450m Users

Zupee has gotten into first-of-its-kind strategic partnership with Jio Platforms which will entail the integration of products and strong synergies in user engagement and distribution in a future-ready ecosystem that will benefit over 450 million users. With this new synergy, the aim is to build an ecosystem that will facilitate faster and more efficient development and distribution of products and services that will benefit Zupee customers. Jio users will be provided access to Zupee’s rich repertoire of online skill-based games as well as other innovative products that Zupee develops.

With the new partnership in place, emphasis will be on rolling out more quality games in multiple languages to as many users as possible with the ambition of making Zupee the biggest gaming platform in India connecting India with Bharat. Over 150 million 5G handsets are expected to be sold before the commercial launch of 5G in India, and Zupee is aggressively looking to capture as much of the market as possible with this partnership with Jio.

Zupee will also benefit from the reach Jio currently has. Zupee games will be distributed to all the Jio customers. It will also be made available to Jio Phone customers. 

Zupee recently completed US$ 102 million Series B funding round, with an extension of US$ 30 million that was already raised. 

Dilsher Singh, Founder & CEO, Zupee, said, “Jio is the perfect partner for this journey as we look to penetrate the remotest areas of India all the way to the most disadvantaged people to bring them into the fold. This resonates firmly with our idea of the internet of the future which would be open, permissionless, decentralised & limitless. Indian smartphone exports are expected to increase from USD 3.6 bn in 2020- 21 to USD 55 bn in 2025-26 which is a 15x growth. As a home-grown start-up, we want to put Indian products and games on all those devices that can take the India story to the world. We will do this while continuing to make games that entertain and put smiles on the faces of millions of people around the world.”

“The timing for this partnership could not be better as we are going to be focussing on innovations in Edge Computing, Decentralised Data Networks and Artificial Intelligence creating a truly global platform with the best that India has to offer. As we work towards building a robust feature-rich platform, we never wish to lose sight of staying relevant and meaningful for the last mile and the underserved communities of the country. I remain equally bullish on enhancing the footprint of the Zupee Skilling Academy where we will be at the forefront of empowering the youth of our country for the future of work & jobs through our equal opportunity pillars and our collective efforts on deepening democracy.” he further added.