Hires & Promotions: Myntra, Lenovo, LogiNext, Penta Esports

Myntra elevates Achint Setia as Head - Marketing & Social Commerce Business

Flipkart-owned Myntra has elevated Achint Setia as Head, Marketing & Social Commerce Business. In this role, he will build Myntra brand, loyalty program (Insider), user growth, content led commerce and Live commerce businesses.

"Starting another new chapter at Myntra helping people look good and feel good! Thanks to my teams, mentors and well-wishers," Setia said in a LinkedIn post announcing his new role.

Earlier, he was VP & Business Head, Social Commerce where he was tasked with building new social commerce experiences for the Indian market at Myntra. Setia had quit Viacom18 in 2018 to join Myntra as Vice President, Marketing.

Apart from Viacom18, Setia also has had stints at McKinsey & Co and Microsoft R&D. Setia is an MBA-Strategy and Finance from the Indian School of Business and is also an alumnus of the Stanford University Graduate School of Business.

Lenovo's Amit Doshi calls it quits

Lenovo India’s chief marketing officer Amit Doshi has called it quits with the organisation after over 8 years. As per reports, Doshi is in the last week at the tech brand and will then join a large packaged goods company. According to his LinkedIn profile, Doshi joined Lenovo in September 2013 as the Marketing Head- Consumer PC, Tablet, Digital.

He was then elevated to the role of director, marketing (India and South Asia) in June 2018. Being a part of the India leadership team and the Asia-Pacific marketing leadership team, Doshi was responsible for shaping the growth and equity of the brand portfolio and demand across all lines of business. 

Prior to joining Lenovo, he was with Britannia where he worked for over 8 years. At Britannia, he started working as the Area Sales Manager in 2004 and later was elevated to several posts during his tenure, the last being marketing manager.

He worked in the FMCG industry for 10 years. Doshi started his career in 2003 as an Area Sales Manager with Perfetti Van Melle.  

LogiNext appoints ex-Lumen & Tata Communications veteran Keyur Shah to lead global marketing

LogiNext has named Keyur Shah as Vice President- Marketing. A seasoned sales and marketing professional, Keyur brings on board a wealth of international experience in translating technology into simplified business benefits. LogiNext is looking to chart an aggressive growth trajectory and in his new role, Keyur will be responsible for driving strategic marketing initiatives to help support this growth of LogiNext brand and customer base..

Based in Singapore, Keyur has been associated with leading technology companies such as Lumen Technologies, Tata Communications, etc, managing marketing and product management functions for them globally. His vast repertoire of international experience in marketing B2B technology products adds immense value to his portfolio, as well as his expertise in the sector.

Commenting on his appointment, Dhruvil Sanghvi, Founder & CEO, LogiNext, said, “It is a pleasure having Keyur on board with us at LogiNext. A marketing industry veteran with his experience and subject matter expertise, will add tremendous value to the team, and help us in achieving our business goals. The SaaS wave is here to stay, and by 2025, I am optimistic that Indian SaaS revenues would be north of $15 billion. With Keyur coming on board, his expertise in the SaaS space will be a great value addition to LogiNext’s efforts to grow in this space. We look forward to working with him, and wish him the best for a long and fruitful relationship with LogiNext.”

Keyur Shah, Vice President Marketing, LogiNext, said, “The LogiNext team has built a winning product that has made its mark across various industry sectors both in India and globally. This is evident in the customer feedback and also through reviews on various analyst reports and Peer Insight portals. I am quite excited and looking forward to new challenges and learning as I work alongside the team to take the LogiNext brand to the next level. I would like to express my gratitude to Dhruvil, for placing his trust in my efforts towards achieving the same.”

LogiNext has been growing at an impressive 120% YoY over the past three years, and was recently listed on Gartner’s Market Guide for Vehicle Routing and Scheduling and Last Mile Technologies.

Anand Rajwanshi, former Publicis Groupe AVP joins Penta Esports as Chief Creative Officer

Penta Esports, the esports brand of Newgen Gaming, an India based gaming and esports company, has named Anand Rajwanshi as the Chief Creative Officer. He will be heading the company’s creative initiatives and bringing the brand’s ideas to life.

Prior to joining Penta Esports, Anand Rajwanshi was Chief Operating Officer with Azzura International, and Associate Vice President for Publicis Groupe before that. While his gaming experience spans back to Kreeda, Reliance Games and training faculties at Aptech.
With more than two decades in the industry, he is a seasoned professional delivering award winning creative products for brands like, Disney, Tata Motors, Nestle and Airtel among others. 

Says Penta Esports chief creative officer Anand Rajwanshi,
“I was fortunate to be in the first batch of people who were responsible for starting the gaming industry in India. Having worked in several verticals, I feel gaming is the only domain to challenge every talent present in me. This perhaps is the reason I call it my first love. Getting back into gaming is the full circle that I needed. I look forward to teaming up with movers and shakers of esports in India.”

Anand will be working alongside internal and external teams to lead the creative conception and execution for all of Penta Esports’ initiatives including live broadcast and video IPs. 

Says Penta Esports founder and CEO Anurag Khurana, “I’ve worked with Anand in the past and have always admired his creative approach and vision. I believe his addition to the team will be immensely beneficial to the brand as he shapes the creative messaging going forward. I look forward to working with an old friend
and colleague. ”

Newgen Gaming operates in esports with its brand, Penta Esports. Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, the company aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.