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Simplify your brand story through thoughtful UI/UX design to create engaging and memorable experiences, fostering loyalty and stronger customer relationships, says Shukla
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Brands that chase rapid growth through vanity metrics and superficial strategies may find short-term success, but they risk long-term stability, says Yadav
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Companies are expanding their distribution networks and tailoring products to meet the unique needs of rural consumers, who are increasingly participating in festive spending, writes Ravi Kabra
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When hiring Gen Z, cultural fit is not about whether they can do the job—it's about whether they will thrive in your company, says Gupta
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Companies are realising that to make a lasting impact, to increase ROI they must go beyond traditional advertising and focus on creating value-driven experiences that resonate with their audiences on a deeper level, says Vanwari
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With a projected 30-40 per cent increase in smart appliance sales this festive season, shoppers are making the most of special offers and cashback deals, writes HS Bhatia
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, 'Confessions of a CMO' on the festive season being a marketer's dream
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By combining the engaging power of video with the precision of personalisation, brands can create compelling, memorable experiences that drive engagement, conversions, and loyalty, says Yadav
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Product development lies at the core of the company’s growth strategy. Investment in futuristic technologies helps you establish your brand as a leader in the segment and remain ahead of the cost curve, writes Dibyendu Raychaudhury
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The potential to succeed for brands lies in their ability to craft narratives as per the specific needs of each generation and ensure that brand messages are not only seen but also embraced, says Khan
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